Client: Yokohama Tire
ADVAN APEX LAUNCH
STRATEGY + CREATIVE + MEDIA + PRODUCTION + SOCIAL + DIGITAL
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01
The Challenge
The ADVAN Apex needed to be an instant hit
When Yokohama Tire developed a tire specifically for North American performance enthusiasts, they understood the importance of marketing it to a very niche audience. So, they called in the troops.
02
The Approach: Pt. 1
Prime the audience
We needed to spark driving enthusiast’s memories about why ADVAN mattered. Before delving into the actual product launch, we created a six-part social series that revved up old fans while educating the new. Our content pieces reinvigorated excitement around ADVAN’s decades-long legacy of track domination and rich heritage of performance. Interest: piqued.
![](https://freight.cargo.site/t/original/i/2ef1535c41e0d2961b74ee749c7d63e6989eb9a754f3659f5e3b62b3d027bcb9/Apex_1.gif)
![](https://freight.cargo.site/t/original/i/eed09775bf41c7521e43ac04785ef5f406847db984d0b7f988cf764f5ed31c6f/Apex_2.gif)
![](https://freight.cargo.site/t/original/i/fa5246c19f37d9fd8188cea4e7b386e443414e51099f139830886b83803925a8/Apex_3.gif)
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