Client: Yokohama Tire

ADVAN ESSENTIALS
COLLECTION 2024

STRATEGY + CREATIVE + MEDIA + PRODUCTION + SOCIAL + DIGITAL

01

The Challenge

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Essential momentum
Fueled by legacy and stitched with grit, Yokohama Tire’s ADVAN Essentials merch drop demanded a bold announcement—and we delivered with high-octane creativity that lived up to its legendary status.

02

The Approach

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Always ready for more
This is our second drop for ADVAN—the star product in Yokohama’s iconic racing legacy. For this collection, we had to meet the ADVAN’s standards as the global leader in performance, quality, and cutting-edge technologies. With a fresh take on the design language of the iconic three-slash logo, this collection continues the momentum of Yokohama’s legendary “Challenger Spirit.”