Client: Yokohama Tire

ADVAN ESSENTIALS
COLLECTION 2024

STRATEGY + CREATIVE + MEDIA + PRODUCTION + SOCIAL + DIGITAL

01

The Challenge

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Living Up to The Legend
When it came to announcing the new ADVAN Essentials collection for our partners at Yokohama Tire, we were well aware that the stakes were as iconic as the brand itself. Our mission: match the legendary clout that ADVAN has built over decades while introducing a drop that screams style, performance, and legacy. No pressure, right?

02

The Approach

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Defying All Odds
We steered fully into the relentless spirit of ADVAN, taking inspiration from its fearless, up-against-the-odds legacy. First, we created and produced a high-impact photo shoot that captured the raw energy of the collection. Then, we built anticipation through strategic social drops, teasing the essentials and building hype. Finally, we delivered the knockout punch with a full merch drop that set the ADVAN fanbase on fire.