Client: KIVA Confections

CAMINO MURAL LAUNCH

STRATEGY + CREATIVE + MEDIA + PRODUCTION + SOCIAL + DIGITAL

01

The Challenge

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A dose of bliss
When bringing their new delivery service to the streets of Austin, KIVA needed a launch that felt as bold and blissful as the buzz you get with their Camino gummies. But in a city that thrives on creativity, traditional ads would get drowned out in all the culture and color. We needed to create something that wasn’t just a message—but a meaningful part of Austin’s culture—so we sought to turn a product promotion into an experience that locals would want to engage with, share, and remember.

02

The Approach

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Stand out by blending in
We teamed up with Candy Kuo — an incredible local muralist — to paint the town. Literally. Along Congress Ave in the heart of the city, Candy’s vibrant mural brought Camino’s promise of bliss to life. To amplify the impact, nearly 850 wild postings splashed the cityscape, each featuring a QR code that led to an immersive online experience showcasing the art, the artist, and the ease of KIVA’s delivery service.

The result? A launch that became part of the local fabric, not just another ad. Thousands of eyes on the mural, thousands of scans on the QR code, and a lasting impression that keeps driving traffic long after the paint dried.