Client: Lexus International
VIP GUEST KITS & INFOGRAPHICS
CREATIVE + DESIGN
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![](https://freight.cargo.site/t/original/i/c4beae644e083f75e9edde98d01954b44144e38307c6176c4dafcc048e98c32c/GuestKit_Mockups_v1_Cover-2.png)
![](https://freight.cargo.site/t/original/i/ac4fa5e50b0b90f35af17c2f10a40f50cf7a1e5fa0ce8edb700825951d978551/GuestKit_Mockups_v1_Cover-4.png)
![](https://freight.cargo.site/t/original/i/dce01abc67b9e011ebc55a4b3d87a51e5f6b539364c97e41df90129b9ef35b31/GuestKit_Mockups_v1_Cover-3.png)
![](https://freight.cargo.site/t/original/i/69f6cc8796735d0b91a5c304ce77e6c2270cda5e239dd4b465898e696f000927/GuestKit_Mockups_v1_Cover-1.png)
01
The Challenge
Exploring the boundaries of a brand that’s already miles ahead.
With the launch of the newest iteration of the Lexus LC500, Lexus International approached C+D to elevate an existing program of infographics and VIP guest kits. Key word being elevate – an immensely difficult ask from a brand known for consistently leading in quality and aesthetics. Of course, we jumped at the chance.
02
The Approach
Push aesthetics; exceed expectations
Knowing there was an existing framework and brand guidelines, we poured over what had been done. Then we developed what comes next. Mixing fresh eyes and a fresh approach to create elegantly sophisticated layouts, we were able to capture the craftsmanship the brand is known for while taking the projects, as a whole, to the next level. It didn’t take long before we were tasked with applying our approach across a multitude of additional products.
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