03

The Approach: Pt. 2

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In order to make it all happen, we needed a blueprint that required some meticulous planning and getting strategic. With everything that needed to be done, we were left with one option—do it all in one day.

We had two film crews shooting simultaneously to capture the TV spots and the sizzle reel. We had a photographer bouncing between A team and B team, using the same lighting setups to capture the needed photos. And following everyone around, was the BTS team, chronicling the whole party. In short, we made magic happen. Lucky for us, we have a rolodex full of wizards to work with.