The Approach: Pt. 2
Deliver the new
Charts+Darts put our production and media teams into full-swing, creating a multi-faceted social media blitz to introduce the ADVAN Apex as the newest chapter in ADVAN’s legacy story. With our potent combination of searing content, served on a sizzling platter to those hungry for street swagger, we ensured that no speed aficionado would question the niche tire’s position as the newest pinnacle of performance.