05

The Results

…and the crowd goes wild
“Everyone can go home, Yokohama just won SEMA”. We didn’t say it – the fans did. By the time we’d tied a bow on the efforts with our SEMA stunt, social media was buzzing and ADVAN’s newest family member was forever cemented in the sub-brands history. 

89.9MM IMPRESSIONS

1.75x lower CPM than previous benchmark

212K

Apex page views driven

3x LOWER  

Cost Per Click than previous benchmark