Client: Yokohama Tire
KING OF THE HAMMERS
CasestudyPRODUCTION + CREATIVE + MEDIA + STRATEGY + SOCIAL
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01
The Challenge
What does it take to capture 5 million unique social engagements with over 4 million views? 10 days of production gymnastics, a few campfires, and an agency committed to delivering results while only sacrificing a wee bit of sleep.
![](https://freight.cargo.site/t/original/i/0505a709ccdf5b7620bae9d92147bd131836ef31e83d66c4f46484d486d62896/KOH_Mockups_v1_Full-Image-2.jpg)
![](https://freight.cargo.site/t/original/i/f3ea7bd4d08d953c66a00c6747c9b1ea02b413d4ce1710618f69f55728552b27/KOH_Mockups_v1_Full-Image-8.jpg)
![](https://freight.cargo.site/t/original/i/0a0d17162db8390af4e6954dc3a4aacea975313df51062d0d53fb8412134b656/KOH_Mockups_v1_Full-Image-6.jpg)
![](https://freight.cargo.site/t/original/i/dec5367de36a6c7a7c6a45f962607e854670423746efd352085fa31ef3ad6a14/KOH_Mockups_v1_Full-Image-4.jpg)
![](https://freight.cargo.site/t/original/i/8bea8aa4371905314fb116215735677fd9026cd5bb29432f7411fc94bc8c5707/KOH_Mockups_v1_Full-Image-11.jpg)
![](https://freight.cargo.site/t/original/i/76775e8d4aba42a39ffcd676e652d1a21a78138224a6d429cd50e684373c0957/KOH_Mockups_v1_Full-Image-10.jpg)
![](https://freight.cargo.site/t/original/i/a3edc372e1b81c02b74765c9a893e3d3915adc8d415c4a1d7e55e63df3550090/KOH_Mockups_v1_Full-Image-9.jpg)
02
The Approach
C+D tackled the challenge of seamlessly delivering fresh content while documenting a race that tested production teams nearly as much as the competitors. For well over a week, C+D crews were on the ground, capturing the action of a 140-mile race and the beauty of Johnson Valley while providing assets to our team back home in near real-time. C+D then delivered media with a hyper-focused and highly-targeted approach, so anyone who might find it interesting would see it.