Client: Yokohama Tire

KING OF THE HAMMERS

Casestudy

PRODUCTION + CREATIVE + MEDIA + STRATEGY + SOCIAL

01

The Challenge

---

What does it take to capture 5 million unique social engagements with over 4 million views? 10 days of production gymnastics, a few campfires, and an agency committed to delivering results while only sacrificing a wee bit of sleep.

02

The Approach

---

C+D tackled the challenge of seamlessly delivering fresh content while documenting a race that tested production teams nearly as much as the competitors. For well over a week, C+D crews were on the ground, capturing the action of a 140-mile race and the beauty of Johnson Valley while providing assets to our team back home in near real-time. C+D then delivered media with a hyper-focused and highly-targeted approach, so anyone who might find it interesting would see it.