GT’s Kombucha had a small amount of time to pull off a big opportunity.
nimble footwork by the team at Charts+Darts.
Making a splash by identifying a cultural moment and executing in less than 72 hours.
GT’s Kombucha has been pioneering the kombucha game long before the craze swept through California. In 2019, yoga moms, spiritual gurus and Brittany Tomlinson’s viral Tik Tok took the entire fermented tea industry into the mainstream. All of a sudden kombucha was on the tip of everyone’s tongue, and GT’s Kombucha needed a nimble partner to strike while the SCOBY was thick.
It made perfect sense to pair GT Dave with Brittiany Tomlinson – @Brittany_broski’s viral meme crowned her as a socially relevant authority on taste testing. Naturally, her stamp of approval on GT’s Kombucha would add credibility and help win over new fans.
We were set to capture GT Dave and Brittany Tomlinson in 3 days. Where and when? That was up to us. In 72 hours, our creative team had 6 treatments written, our production team secured a permit, and our on-site crew was ready to cover multiple shoots in multiple locations in one day.
Six videos produced, edited and released and over 5 million views later, we had successfully capitalized on a moment. GT’s Kombucha passed the taste test with flying colors, their audience had something to connect with, and countless new fans were following the adventure on all social channels.